As we become familiar with different forms of online networks and methods of communication, our personal brand begins to spread across the World Wide Web. Our data and details are collected in many ways – when we apply for jobs, create social media pages, sign up for competitions or events, etc.
Most of the information we share we tend to know about as we tailor this information and share it through social networks. However, while we have a certain element of control over what information we share and with whom, if you were to look up your name on Google, what would you find?
I can’t say that I am too surprised with what I personally find when I look up my name through Google these days. The three main categories I seem to find my name under are:
• Instagram Image Sharing – As this is more open to the public, the images I share with quotes and hashtags are available to view by the world
• Event Registrations – Whether they are charity events or races, if I have placed a registration, my name and results are there (to an extent).
• Corporate Profile/Networks – My company profile is there, blogs I have posted, my LinkedIn profile and other business networks that I am a member of.
Other information that I wasn’t as aware of included event photos from when I used to work in the events industry and comments that I have made on articles that I follow online. While nothing negative or appalling was revealed, it did make me want to mention the importance of being careful with what you post online.
This includes reflecting on your emotions during a difficult time and avoiding the use of the internet to vent your frustrations to the world. For example, if you are complaining about your boss and you forget that you have other connections in your network who are also linked to your boss. You could ultimately ruin your dignity and you may also lose your job.
Keeping a professional image is important for many online avenues. If you attend a networking function with an event photographer present, chances are images will be shared across corporate networks. It is important to keep in mind the behaviour and message you want to portray, especially when trying to establish new connections and relationships.
It can also be important to have a look online just to see if there are any details that need to be ‘cleaned up’ or updated as well. Sometimes we spend more time on one social network compared to another and therefore we forget to update information that may be relevant. This could include current employment, skill sets, interests/hobbies or courses that you may be attending.
Have you updated your social media presence? Have you looked up your name on Google lately?
The top two responses to our latest online poll – “Where do you go first when you’re looking for a job?” – were Internet Job Boards and My Contact Network.
Whilst there is no doubt that internet job boards provide an easy, user-friendly way to apply for advertised roles, job seekers must always beware of becoming lazy in their application approach, ie sending the same old cover letter and CV again and again for roles that might actually require you to do a bit of “tailoring” first, or resort to a scattergun mentality, ie, “If I send my CV to enough job advertisers, then one will surely produce a result.”
I can assure you, as someone who has worked in the recruitment industry for eleven years, recruiters who know their stuff, whether they work for an agency or within a company, can spot a thoughtlessly-sent CV at twenty paces. For example, a candidate might have a newly-minted accounting qualification. They are seeking an entry-level accounting role. They do a key-word search using “accounting” and send their CV in response to the 25 job ads that appear, despite the fact that only two of the advertised roles are suitable for entry-level candidates. Not only is this a ridiculous waste of time for everyone concerned, it does the candidate absolutely no favours, instantly creating an impression of a total lack of attention to detail and no real interest in the actual role or company.
You must remain in charge of your job search. It is your responsibility and yours alone to secure your next role.
Here is a prime example of what I mean from an article on Forbes.com entitled Get a Job Using the Hidden Job Market:
“The technology executive had been out of work for more than a year, but he didn’t tell any of his friends he was unemployed. Instead, he made up a story about how he was consulting on some confidential projects, the details of which he would reveal when it was time to go public. Meantime, he applied for dozens of posted job openings he saw online, with zero success. He also spent time golfing at the country club, where his locker was next to a CEO in his field. Still, he guarded his secret carefully, staying mum with his golf buddies about his job hunt. Finally, his distraught wife set up some sessions with Donald Asher, an executive career coach and author of 11 books, including Cracking the Hidden Job Market: How to Find Opportunity in any Economy. Asher convinced his new client to open up about his job hunt, and start talking to everyone he knew about how he was on the market. Sure enough, one of his golfing friends gave him a tip that led to a job at a startup.”
What do you know?
I asked Challenge Consulting’s Managing Director, Elizabeth Varley, what she regarded as the best overall way to find work.
Without hesitation, her response was, “Your network.”
She continued: “You must be organised and methodical in your approach to seeking work. When you’re in your car travelling to a new destination, you use a road map, you don’t just start driving. Ask yourself what you actually want to do, what skills and experience you wish to utilise. Then, work out who you know who can give you entrée into industries or companies where these are attractive. It might be a friend, it might be a LinkedIn contact, it might be someone you meet at an industry function, it might be someone you get talking to waiting for a bus.”
They key things to remember are: you have to make it known that you are seeking work (no one can read your mind, after all), and you cannot expect a high success rate flailing wildly in the dark (see Elizabeth’s above comment re using a map!).
Comments from three of our poll respondents re using their networks:
– “The people in my network know me best, so they’re the ones most likely to present a suitable opportunity. They’re also less likely to point me in the wrong direction.”
– “My first port of call would be tapping in to my networks.”
– “Recently, for the first time ever, I was approached for a job based on my LinkedIn Profile.”
What do you think? What success have you had finding that next great role using your networks? Let us know in the comments below!
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