Linkedin currently has over 500 million users in 200 countries and territories and has plans to expand its user base to 3 billion in the not so distant future. It seems that Linkedin is not going away any time soon, with the platform increasingly playing a role in the search for talented candidates.
Faced with 500 million other Linkedin user profiles it can be overwhelming to think of ways to make your profile stand out in such a huge crowd. To give you a helping hand we have pulled together some top tips for ensuring your Linkedin profile has maximum impact on the right people!
Choosing the right profile picture
Make sure you have a profile photo! According to Linkedin, profiles with photos get 21 times more profile views than those without. We would advise you to keep it simple – use a plain background to avoid distraction and ensure you are presented professionally. Make eye contact with the camera and smile! Avoid selfies or using photos with family or friends be it on holidays or on a night on the town. Whilst you might think these photos indicate how sociable and well-travelled you are, they can also serve to create a negative impression and distract from the professional image you are trying to present. You may also want to consider paying for a professional head shot to avoid the pit falls above!
Sell yourself in a brief profile
This is your chance to really sell yourself and let potential recruiters and employers out there understand who you are, what you do and where your interests lie. Very often we come across profiles containing a large number of ‘Featured Skills’. Whilst we would encourage you to complete this section to ensure your profile features in any search results for that skill, where we have 100’s of candidates with a similar background and skill set it can become very difficult to distinguish between them. This is where your personal profile comes in to play! Providing a summary allows you to put your skills in to context by giving some brief information on your background and experience to date. If you are open to new roles or changing career paths, this section also offers you the opportunity to clarify the type of roles you would be interested in hearing about. Make it as easy for the recruiters and employers out there to understand where you are coming from and where you want to be!
Encourage head hunting by making your profile public
We live in an age where we are increasingly wary of the risks of putting our personal details online. However, if you want to attract the attention of employers and recruiters out there it really is essential they be able to view your profile. You don’t need to include personal details like addresses or phone numbers but by making your profile public, employers and recruiters have the option to decide if you’re a good fit for any potential roles and approach you via InMail. If for whatever reason you are reluctant to mention in your summary profile that you are looking for new roles, you could make use of Linkedin’s relatively new functionality which allows you designate yourself as ‘Open to new opportunities’. This functionality is only available for premium users of Linkedin such as subscribers of Linkedin Recruiter which is typically used by recruiters and human resource professionals and is therefore unlikely to be visible to your current employer or Linkedin connections.
Personalise your profile
Create a multi-dimensional profile by including information which sets you apart and makes your profile memorable. Make sure to include any voluntary experience you have completed, memberships of organisations or committees as well as any major personal accomplishments. Endorsements and recommendations from previous employers will also help your profile stand out from others. Connect with Linkedin groups of interest to you which will not only expand your network but also give potential employers and recruiters an idea of your outside interests.
Linkedin has become something of a game changer in recruitment. It is a platform that is being utilised like never before by recruiters and employers alike who are using it frequently to source talent particularly in areas where there is a skills shortage. If your Linkedin profile is not up to scratch it may be overlooked! Give yourself the best chance of obtaining a new role by following our top tips to reinvigorate your profile!
For information on Linkedin Statistics see: https://www.linkedin.com/pulse/linkedin-numbers-2017-statistics-meenakshi-chaudhary and https://press.linkedin.com/about-linkedin?#
