These days having a LinkedIn profile in the corporate world is almost a necessity. While Facebook and Twitter share your personal thoughts and opinions, LinkedIn will make you shine as a professional if you utilise it correctly.
It’s an opportunity to share you’re employment history, qualifications/achievements. Effectively, it’s your digital resume. Your LinkedIn profile is available to a huge variety of employers. People are often head-hunted even when they aren’t looking for employment.
However, if you are not using your profile to its potential, you could be missing out on opportunities without even realising it.
An article by Emmanuel Banks posted on Lifehack shares simple steps to making your LinkedIn profile more attractive to employers:
Treat It Like an Interview
First impressions are quite important during an interview and so is your presentation. The same applies when formatting your online layout and choosing an appropriate profile picture.
You want to create a positive and professional image so choose a profile picture that reflects you in a professional way. If it looks like you are on an all-night party bender, or modelling a bikini while on your latest holiday, you may be deterring employers straight away. This also applies to a poorly presented or poorly written ‘Summary’ or ‘Employment History’. If you are not taking the time to proofread or update your personal details, qualifications or skill, you could be automatically viewed as sloppy. If you are making LinkedIn connections with business professionals for the first time and they have potential to help you get your foot in the door, make sure you are advertising yourself to your best ability.
Stay Connected
The purpose of LinkedIn is to connect and network.
Requesting a contact to connect allows you to provide a tailored introduction to the person and explain why you feel it is important to connect with them. You can then follow up with contacts on a to keep them up to date on your career. There are also groups for members within your industry where you can be kept up-to-date regarding networking events, news topics and discussions.
It also shows your passion and genuine interest in the industry to keep connecting with others and participating in as many groups and interactions as you can. It maintains relationships with past and present contacts.
Have Your Experience Vouched
Your background and experience can appear even more attractive to an employer when they see that other professionals have verified your experience or expertise.
Employers may be looking for a select set of skills for a potential role and it can prove advantageous when others verify your experience or even provide recommendations. Don’t be afraid to ask past employers’ if they would mind verifying details or providing a recommendation.
Keep Profile Up to Date
It is time consuming for an employer to chase up information that isn’t included on your online profile. Important information can include; a good description of your current position, start and finish dates of your previous appointments, reference details or educational achievements.
Even if you are not looking for a new role, it is important to keep your information up to date just in case you situation changes. This will also save you time if you do decide to look for work elsewhere in the future.
What do you highlight on your LinkedIn profile that makes you stand out?
